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Pardot: the marketing automation tool you need to work from home

Pardot: the marketing automation tool you need to work from home

  Since we began to be quarantined, many companies have been forced to find solutions that keep both sales and operations activities and allow employees to…

Karla Ide Romero April 15, 2020
Is this the moment to push your Digital Transformation?

Is this the moment to push your Digital Transformation?

  The COVID-19 crisis has forced many companies to look into new digital solutions and start their digital transformation plans earlier than intended. Keeping…

Karla Ide Romero April 14, 2020
CRM for start-ups: Why is this the moment to introduce change

CRM for start-ups: Why is this the moment to introduce change

These times might lead you to think it's not a good moment to be introducing change, however, Salesforce will keep your business alive. Learn more here.

Karla Ide Romero April 1, 2020
Why cloud computing enables collaboration for remote working

Why cloud computing enables collaboration for remote working

How cloud computing helps remote working? Here we show you ten benefits of cloud-based systems like Salesforce to a remote work environment.

Karla Ide Romero March 23, 2020
2020 Salesforce MVPs: We have two MVPs within our team!

2020 Salesforce MVPs: We have two MVPs within our team!

In March, Salesforce announced the 2020 MVPs list and we are so proud to have not only one, but two Salesforce MVPs within our team: Geoffrey Besserau and Ben McCarthy!…

Karla Ide Romero March 16, 2020
London has been named the second biggest tech hub in the world

London has been named the second biggest tech hub in the world

London has been named the second biggest tech hub in the world, and we are so proud of being there too!

Karla Ide Romero March 16, 2020
Ready, steady, go! Welcome to EMPAUA Frankfurt

Ready, steady, go! Welcome to EMPAUA Frankfurt

It all began with 7 founders from different countries around Europe sitting together one evening, talking about how amazing their own Salesforce Org at DeinDeal…

Karla Ide Romero March 2, 2020
Fintech Companies: This is what you should look for in a Salesforce partner

Fintech Companies: This is what you should look for in a Salesforce partner

In this video, Ben McCarthy, our Managing Director in London, shares some tips about what you should bear in mind when searching for a partner to work with you on…

Karla Ide Romero January 29, 2020
Fintech CRM Challenges and the solution

Fintech CRM Challenges and the solution

The disparity of data and efficiency are two of the most significant CRM challenges in Fintech. It is undeniable that today, companies cannot deliver excellent…

Karla Ide Romero January 24, 2020
Migrate successfully from Salesforce Classic to Lightning Experience

Migrate successfully from Salesforce Classic to Lightning Experience

Are you ready to migrate to the Lightning Experience? Salesforce Lightning is not just about new fonts, colours, icons, or a much more streamlined user interface.…

Karla Ide Romero October 24, 2019
Marketing Automation: Why Pardot is the Solution for You

Marketing Automation: Why Pardot is the Solution for You

  Are you an Email Marketing Expert who is running various automated journeys in parallel and still wondering how you can leverage the data from sales and other…

Karla Ide Romero October 17, 2019
Salesforce Implementation for startups: Why is this necessary?

Salesforce Implementation for startups: Why is this necessary?

  It is undeniable that today, companies cannot deliver excellent customer service and generate value relationships with their clients without using a reliable…

Karla Ide Romero October 2, 2019
Salesforce Winter '20 Release Highlights: EMPAUA's Review

Salesforce Winter '20 Release Highlights: EMPAUA's Review

  Only a few weeks ago, Salesforce published a list with details of all the new platform developments, which is full of exciting updates and features.  At…

Karla Ide Romero September 27, 2019
Boost Your Business Operations with this 9 Salesforce Solutions

Boost Your Business Operations with this 9 Salesforce Solutions

  Are you starting a business and feel that you are growing fast but your operations are far behind your expectations? We hear you!  We all agree that the…

Karla Ide Romero August 8, 2019
How does Salesforce work and how to implement it correctly?

How does Salesforce work and how to implement it correctly?

    The use of a CRM is part of a business strategy that is focused exclusively on the customer, in which all actions performed in the company’s…

Karla Ide Romero July 31, 2019
Salesforce and e-commerce: The often unknown and underestimated power-couple

Salesforce and e-commerce: The often unknown and underestimated power-couple

  “Salesforce is just a CRM… Right?” WRONG! It’s much, much more than that!”. By Steffi Kromer, Founder / MD at EMPAUA.  …

Karla Ide Romero July 17, 2019