Since 2016, Salesforce Einstein has served hundreds of businesses as an artificial intelligence platform to power the predictions of all the company’s cloud-hosted products. Just four years after that launch, Salesforce has stated that the Bot is delivering more than 80 billion AI predictions every day, an incredibly high number compared to last October’s 6.5 billion predictions.
Beyond the top-line prediction milestone announced today, Salesforce reports a 300% increase in Einstein Bot sessions since February of this year — a 680% year-over-year increase compared to 2019. That’s in addition to a 700% increase in predictions for agent assistance and service automation and a 300% increase in daily predictions for Einstein for Commerce in Q3 2020. As for Einstein for Marketing Cloud and Einstein for Sales, email and mobile personalization predictions were up 67% in Q3, and there was a 32% increase in converting prospects to buyers using Einstein Lead Scoring.
What is Salesforce Einstein?
The challenge for many companies today is the disparity in data. Perhaps, all the data you collect daily in your company must coexist in different platforms, some of these can be Salesforce, ERP, data warehouses and/or log files. However, this is not one of the best practices your business should pursue if your objectives are clear.
When you have all the data on one platform, you will significantly improve the entire customer experience. Einstein Analytics solves these problems!
According to Salesforce, “Einstein Analytics is secure, reliable, scalable and, of course, mobile! It allows all members of your organization to gain immediate access to powerful data knowledge through its intuitive point-and-click visual interface. Whether you’re on a desktop browser or a mobile device, you can get the answers you need from your data to run your business. Three of its main features are:
- Connecting any data (internal or external from your Salesforce)
- Explore, analyse and visualize all the information in one place
- Share the stories and download instant reports in real-time
Do you want to learn more about Einstein and its implementation? Book a free demo with our experts today!