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Celebrating Women's Day: What do we think about gender equality? 

Celebrating Women's Day: What do we think about gender equality? 

Particularly in the EU, discussions on gender equality in the workplace and the fairness of pay disparities between men and women doing the same work with and the…

Karla Ide Romero March 5, 2020
Ready, steady, go! Welcome to EMPAUA Frankfurt

Ready, steady, go! Welcome to EMPAUA Frankfurt

It all began with 7 founders from different countries around Europe sitting together one evening, talking about how amazing their own Salesforce Org at DeinDeal…

Karla Ide Romero March 2, 2020
How do we give Feedback at EMPAUA

How do we give Feedback at EMPAUA

How do we give Feedback at EMPAUA and why is this highly important to us? There are things that we don’t know about ourselves, but that is seen and acknowledged…

Sophie Rödl February 21, 2020
Onboarding week: how do we welcome our new team members at EMPAUA

Onboarding week: how do we welcome our new team members at EMPAUA

Our onboarding week is one of the most significant team events at EMPAUA. We like to welcome our new colleagues like superstars, this is why we invite them to spend…

Karla Ide Romero January 30, 2020
Fintech Companies: This is what you should look for in a Salesforce partner

Fintech Companies: This is what you should look for in a Salesforce partner

In this video, Ben McCarthy, our Managing Director in London, shares some tips about what you should bear in mind when searching for a partner to work with you on…

Karla Ide Romero January 29, 2020
Fintech CRM Challenges and the solution

Fintech CRM Challenges and the solution

The disparity of data and efficiency are two of the most significant CRM challenges in Fintech. It is undeniable that today, companies cannot deliver excellent…

Karla Ide Romero January 24, 2020
How do we help Fintech companies in the UK?

How do we help Fintech companies in the UK?

Being in London, which is one of the financial capitals of the world, we’ve worked with a lot of FinTech companies helping them get into the cloud with Salesforce…

Karla Ide Romero January 16, 2020
Trailhead GO, the new Salesforce Mobile App created with Apple for iOS users 

Trailhead GO, the new Salesforce Mobile App created with Apple for iOS users 

The two monsters in technology have disrupted the Tech news with this fantastic achievement. Trailhead GO includes exclusive iOS and iPadOS features, so if you are…

Karla Ide Romero November 21, 2019
Recruiting Superstars: EMPAUA’s approach

Recruiting Superstars: EMPAUA’s approach

  At EMPAUA, we work in a self-managed way, we bring our whole selves to work and look to connect with our colleagues, we strive for constant learning and personal…

Elena Lange October 24, 2019
Migrate successfully from Salesforce Classic to Lightning Experience

Migrate successfully from Salesforce Classic to Lightning Experience

Are you ready to migrate to the Lightning Experience? Salesforce Lightning is not just about new fonts, colours, icons, or a much more streamlined user interface.…

Karla Ide Romero October 24, 2019
4 Steps to Set up States and Countries Pick-lists in Salesforce

4 Steps to Set up States and Countries Pick-lists in Salesforce

  It seems like an out of the box feature, but as often, Salesforce gives you the freedom of choice how to work with the country fields on your objects –…

Karla Ide Romero October 18, 2019
Marketing Automation: Why Pardot is the Solution for You

Marketing Automation: Why Pardot is the Solution for You

  Are you an Email Marketing Expert who is running various automated journeys in parallel and still wondering how you can leverage the data from sales and other…

Karla Ide Romero October 17, 2019
Salesforce Implementation for startups: Why is this necessary?

Salesforce Implementation for startups: Why is this necessary?

  It is undeniable that today, companies cannot deliver excellent customer service and generate value relationships with their clients without using a reliable…

Karla Ide Romero October 2, 2019
Self-Management: A deep-dive into one of our core values

Self-Management: A deep-dive into one of our core values

  A few weeks ago, we published our company values and guiding principles. Whilst in that earlier blog post we elaborated why we think it is important to make…

Sophie Rödl September 30, 2019
Salesforce Winter '20 Release Highlights: EMPAUA's Review

Salesforce Winter '20 Release Highlights: EMPAUA's Review

  Only a few weeks ago, Salesforce published a list with details of all the new platform developments, which is full of exciting updates and features.  At…

Karla Ide Romero September 27, 2019

EMPAUA Summit 2019: Berlin Memories 

  One of the things that most sets us apart as a company is a unique connection between our team members, which is strengthened at each get-together. For us,…

Karla Ide Romero September 23, 2019