Celebrating Women's Day: What do we think about gender equality?
Particularly in the EU, discussions on gender equality in the workplace and the fairness of pay disparities between men and women doing the same work with and the…
Ready, steady, go! Welcome to EMPAUA Frankfurt
It all began with 7 founders from different countries around Europe sitting together one evening, talking about how amazing their own Salesforce Org at DeinDeal…
How do we give Feedback at EMPAUA
How do we give Feedback at EMPAUA and why is this highly important to us? There are things that we don’t know about ourselves, but that is seen and acknowledged…
Onboarding week: how do we welcome our new team members at EMPAUA
Our onboarding week is one of the most significant team events at EMPAUA. We like to welcome our new colleagues like superstars, this is why we invite them to spend…
Fintech Companies: This is what you should look for in a Salesforce partner
In this video, Ben McCarthy, our Managing Director in London, shares some tips about what you should bear in mind when searching for a partner to work with you on…
Fintech CRM Challenges and the solution
The disparity of data and efficiency are two of the most significant CRM challenges in Fintech. It is undeniable that today, companies cannot deliver excellent…
How do we help Fintech companies in the UK?
Being in London, which is one of the financial capitals of the world, we’ve worked with a lot of FinTech companies helping them get into the cloud with Salesforce…
Trailhead GO, the new Salesforce Mobile App created with Apple for iOS users
The two monsters in technology have disrupted the Tech news with this fantastic achievement. Trailhead GO includes exclusive iOS and iPadOS features, so if you are…
Recruiting Superstars: EMPAUA’s approach
At EMPAUA, we work in a self-managed way, we bring our whole selves to work and look to connect with our colleagues, we strive for constant learning and personal…
Migrate successfully from Salesforce Classic to Lightning Experience
Are you ready to migrate to the Lightning Experience? Salesforce Lightning is not just about new fonts, colours, icons, or a much more streamlined user interface.…
4 Steps to Set up States and Countries Pick-lists in Salesforce
It seems like an out of the box feature, but as often, Salesforce gives you the freedom of choice how to work with the country fields on your objects –…
Marketing Automation: Why Pardot is the Solution for You
Are you an Email Marketing Expert who is running various automated journeys in parallel and still wondering how you can leverage the data from sales and other…
Salesforce Implementation for startups: Why is this necessary?
It is undeniable that today, companies cannot deliver excellent customer service and generate value relationships with their clients without using a reliable…
Self-Management: A deep-dive into one of our core values
A few weeks ago, we published our company values and guiding principles. Whilst in that earlier blog post we elaborated why we think it is important to make…
Salesforce Winter '20 Release Highlights: EMPAUA's Review
Only a few weeks ago, Salesforce published a list with details of all the new platform developments, which is full of exciting updates and features. At…
EMPAUA Summit 2019: Berlin Memories
One of the things that most sets us apart as a company is a unique connection between our team members, which is strengthened at each get-together. For us,…