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Pardot: 4 use cases to improve remote working


EMPAUA - August 17, 2020 - 0 comments

EMPAUA Salesforce Solutions

 

Still not convinced if Pardot the right solution for you? Pardot, powered by Salesforce, is the go-to solution for companies with a deep focus on customer relationships through lead management, marketing automation and customer engagement. Pardot will help you break down the data silos between marketing and sales, remove the overview of subscription management, stop sales from complaining about cold leads, and assist marketing with being restricted in the information they can use to automate email campaigns.

Here are four use cases of remote working and how Pardot can help achieve your goals: 

Supporting Lead Generation

Is your sales team unable to visit events to generate new leads and opportunities or wants to focus on new inbound leads? You can create landing pages within Pardot, host your content and allow prospects to contact you directly with dynamic forms. As this might not be enough to ensure leads are fully engaged with your brand, they can be added to automated nurturing programmes that include behaviour-based decisions and email follow-ups.

Once the lead is qualified and hot, it can directly be handed over to Sales with insights on which email communication they’ve received, what content the lead has engaged with and which parts of the website they have visited.

Automated Webinar Registration

Do you host a lot of webinars or plan to use webinars to capture new leads? You can easily connect Pardot with GoToMeeting or Eventbrite as well as other webinar and third-party applications to capture registrations and attendance. Once a person has registered, you can easily follow up with automated event reminders and post-event email campaigns using Pardot’s Engagement Studio.

Increase Sales and Reduce the Sales-cycle.

Some sales cycles might take longer than expected and your sales team might need some support from the marketing team to convince leads to purchase. With Pardot, sales agents can easily add prospects to additional nurturing campaigns to send out defined email messages based on the status of the sales process and order volume. But that is not all – you can directly notify the sales agent when the prospect has clicked the email so they can follow up immediately while your brand is still on top of their minds.

Keep your brand close to your clients.

Are you not keeping in touch with your client post-sale? Do you want to optimise your account management process? Once a deal is closed, Pardot will help you keep your brand at the forefront of your customer’s mind. Send your client on a defined automated journey with dynamic content based on purchased or related products, or even send them an email to capture feedback on your services. By increasing the touchpoints with the right message at the right time, you are preparing your customers to close the next deal with your sales team faster.

As good as it all sounds, changes in marketing infrastructure and processes have a big impact on marketing budget and reputation. To help you decide, Pardot offers you a handy calculation to forecast if an investment in Pardot justifies itself.

If you’re still not sure how Pardot works and want more information, then get in touch with us for a detailed, personalised Pardot demo to fit your business case.

Are you not sure if Salesforce is the right platform for you?

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EMPAUA Salesforce Solutions

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